Prepared forUnique StaysFred Boothby, Founder
Greater ChattanoogaMichigan
Bedroom-Normalized RevPAR Benchmark

You run the highest occupancy in both your markets.

That demand is your strongest asset, and bedroom for bedroom, there's room to price it higher. We normalized the comp set across Chattanooga and Michigan and surfaced close to $1M a year in revenue opportunity, based on what peers at your scale are already earning per room.

~169 units
Portfolio across 6+ markets
$51.90
Chattanooga RevPAR/BR · 5th of 6
$50.84
Michigan RevPAR/BR · 3rd of 3
66 to 70%
Occupancy, highest in both markets

About the data

Everything here is built from AirDNA's Property Manager analysis, the operator-level dataset that benchmarks named property managers against each other, plus bedroom counts we pulled from each manager's public Airbnb and direct booking pages. AirDNA aggregates Airbnb, VRBO, and direct listings, so listing counts can differ 5 to 15% from a manager's internal numbers. Treat everything as directional, useful for comparison, not as audited financials.

Why raw RevPAR lies

Same managers, two different leaderboards.

Raw RevPAR rewards whoever runs the biggest homes. A four-bedroom-cabin operator will always out-RevPAR a one-bedroom-loft operator, even if the loft operator prices better per room. Revenue per available bedroom strips that out. When you re-rank on it, some names shuffle, and Unique Stays slips down in both markets.

Greater Chattanooga
By raw RevPAR
1Chatt Vistas$328.72
2River City$225.50
3Unique Stays$155.18
4Team PMI$117.68
5Bridge to Brow$89.59
By RevPAR per bedroom
1Chatt Vistas$75.92
2River City$64.43
3Team PMI$63.61
4Unique Stays$51.90
5Bridge to Brow$45.94
Michigan
By raw RevPAR
1Juniper Holiday + Home$442.41
2Book N Gather$213.22
3Unique Stays$124.57
By RevPAR per bedroom
1Juniper Holiday + Home$131.67
2Book N Gather$60.06
3Unique Stays$50.84
Filling the calendar is not the problem. You run the highest occupancy in both markets. The opening is rate: those nights are booking at a discount to what comparable operators charge per room, so there is room to raise it without giving up many bookings.
Yield per bedroom

Revenue per available bedroom, side by side.

Greater Chattanooga
Chatt Vistas
$75.92
River City
$64.43
Team PMI
$63.61
Unique Stays
$51.90
Bridge to Brow
$45.94
Michigan
Juniper H+H
$131.67
Book N Gather
$60.06
Unique Stays
$50.84

Juniper Holiday + Home is a luxury Harbor Country operator (lakefront homes at a $941 average nightly rate). It sets a ceiling, not a like-for-like target. Book N Gather is the nearest comparable operator.

Full ranking

The comp set, by market.

Greater Chattanooga
Property managerListingsOccADRRevPARWtd avg BRRevPAR/BRRating
Chatt Vistas2383%$396$328.724.33$75.924.92
Timberrootmulti-market5362%$265$164.411.62*$101.49*4.84
River City5363%$358$225.503.50$64.434.86
Team PMI2854%$218$117.681.85$63.614.84
Unique Stays6070%$222$155.182.99*$51.904.64
Bridge to Brow2770%$128$89.591.95$45.944.83
Evolve6753%$251$132.794.79
iTrip Vacations5153%$255$134.894.92
Glamping Hub Intl2449%$247$120.884.92
Yellow Door2364%$169$108.314.93
Michigan
Property managerListingsOccADRRevPARWtd avg BRRevPAR/BRRating
Juniper Holiday + Homeluxury1747%$941$442.413.36*$131.67*4.81
Book N Gathermulti-market1649%$435$213.223.55*$60.064.94
Evolve2157%$356$203.134.70
Unique Stays1966%$189$124.572.45*$50.844.68
RPM Vacations4349%$258$126.36

* Portfolio-derived bedroom averages, flagged. Unique Stays: 2.99 across their Chattanooga cluster, 2.45 across Michigan, both from their own direct booking site and independently consistent with their Airbnb listings. Timberroot and Juniper carry large out-of-market portfolios, so their per-bedroom figures are directional only.

Ratings

One more place the gap shows.

Unique Stays carries the lowest guest rating in both comp sets, 4.64 in Chattanooga and 4.68 in Michigan, against peers sitting at 4.8 to 4.9. Rating feeds search ranking, which feeds occupancy and pricing power. It is a smaller lever than rate, but it compounds in the same direction.

The math

What the gap is worth, honestly.

All math here is calibrated to your short-term-rental book only, the 79 listings AirDNA tracks across these two markets, not your full ~169-unit portfolio. Pacer's expertise lives in STR yield, so we benchmark and price what we can actually move.

Sized · From data

The gap, computed

Closing your Chattanooga per-bedroom yield to the local peer level (River City and Team PMI both at about $64 per available bedroom per night), across your roughly 179 tracked Chattanooga bedrooms.

~$800K
Annual revenue gap to the local peer per-BR yield, Chattanooga. Michigan adds roughly $150K on the same math.
Size of the prize, not a promise. The gap is real because both sides were computed from the same dataset: ($64.43 − $51.90) × 179 bedrooms × 365 nights.
Calibration · Historical

Pacer's track record

These bands reflect first-year RevPAR lift, measured only on Pacer clients who have been with us 12 months or longer. Where Unique Stays lands depends on a conversation we have not had yet.

  • Bottom quartile: 3 to 5%
  • Median: 7 to 9%
  • Top quartile: 10 to 15%+
7 to 15%
Realistic first-year band on your tracked STR book, median to top quartile.
The range is the honest answer until we talk. We do not commit to a number for Unique Stays before a real conversation.
Next step · Intro call

A 45-minute conversation

No commitment, no audit, no pitch. We learn your business, your priorities, your current setup, and where you feel friction. You learn how Pacer thinks and whether we are worth a second conversation.

  • Operating model and goals
  • Current RM setup and tooling
  • Where you would want help
  • Fit check, both directions
Custom proposal
If there is mutual interest, Pacer follows up with a proposal sized to your portfolio.

The gap math is shown in full so it can be audited: both sides come from the same dataset. We do not commit to a number for Unique Stays until we have had a real conversation about your business. Every engagement starts with an intro call, then a custom proposal.

How Pacer thinks

Operators helping operators.

Pacer is the embedded revenue management function for short-term rental operators. We own RevPAR and NOI outcomes, not tools. We are not a PMS, an OTA, a pricing-software vendor, or an owner-comms tool. We operate inside your stack and own the yield.

Framework

Six yield layers

Rate strategy, length-of-stay pricing, fee-to-rent design, promotional calendars, distribution mix, and owner-ready reporting. Pricing software handles one layer. We run the full stack.

System

Senior RM plus automation

A dedicated revenue manager backed by Pacer's data infrastructure and AI tooling, making daily rate and pacing decisions across your portfolio.

Proof

Verified results

18% median RevPAR lift for clients with us 12+ months. 5.0 on the PriceLabs RM Partner Directory. Month-to-month, no long-term lock-in.

Worth a 45-minute conversation?

You run a sharp shop with real occupancy strength. The question is whether there is rate left on the table, and we both find that out the same way: by talking. No audit, no pitch, just operator to operator.

Book a 45-minute intro call
Methodology & caveats
Sources, accuracy limits, and excluded operators

Sources. AirDNA Property Manager exports for the Chattanooga and Michigan markets, plus bedroom counts extracted from each manager's public Airbnb host pages and direct booking sites. RevPAR is ADR × occupancy from AirDNA. RevPAR per bedroom is RevPAR divided by the portfolio's weighted-average bedroom count.

Accuracy. AirDNA aggregates Airbnb, VRBO, and direct listings and can differ from a manager's internal PMS by 5 to 15% on listing count. Revenue estimates are AirDNA's and are excluded from the tables. All figures are directional.

Bedroom extraction. Unique Stays: 2.99 BR across their Chattanooga cluster and 2.45 BR across Michigan, from their own direct booking site, independently consistent with their Airbnb listings. River City, Team PMI, Bridge to Brow, Chatt Vistas, and Book N Gather: from public Airbnb host pages.

Multi-market flags. Timberroot shows 107 Airbnb listings against 53 tracked in Chattanooga; its 1.62 BR average reflects a heavily out-of-market portfolio and its per-bedroom figure is not a clean local comp. Juniper shows about 104 Michigan listings on its own site against 17 tracked by AirDNA; its 3.36 BR average is its Michigan portfolio, isolated from its Montana and Indiana inventory.

Excluded from per-bedroom ranking. Evolve and iTrip (national franchises, no single host page), Glamping Hub (a marketplace, not a manager), Yellow Door (no host page), and RPM Vacations (no host page, zero reviews). These appear in the tables for completeness but carry no reliable bedroom mix.